WOOP was born out of a passion for magazines and creative people - who they are and their creative processes and what made them tick.

It was started by The Matriarch and grew to involve a small team of people who love interviewing people and writing their stories.

Overtime, it has evolved to be personal blog of infrequent musings by the confused Matriarch. 

It will still include interviews with people, but that will be left to fate and chance.

                                                                                     - A